Sample S0cial Media Edits
Brand Example: Mel Robbins
Podcaster
Author
Brand colour #F9E512
Speaker
Mel's Official Bio
You can change your life and Mel Robbins will show you how.
Mel Robbins is in a category all her own. As one of the world’s most widely followed and listened to podcast hosts and authors, she’s sought after by the world’s leading brands and medical professionals who use her research-backed tools and strategies in clinical and corporate settings.
Mel is the #1 female voice in the mental health, wellness, and personal development spaces, a serial media entrepreneur, and an expert in mindset and behavior change. She has amassed 15 million followers online, with her videos going viral almost daily.
Brand identity summary card
I did the intro in After affects, with mel's yellow brand colour - #F9E512. Please see the Brand identity Summary card above.
I analysed the captions based on her existing content, and found a reoccuring theme over the last few years.
Once I found the important content themes, i worked with the most engaging long-form content in the past and picked the snappy content for short-form content.
The video starts with a motivational statement, which could potentially capture the audience's attention. Mel uses this statement repeatedly and it's aligned with her speaking theme. I personally picked this intro clip because it was what made Mel memorable since 13 years ago from her famous TedTalk clip on Youtube.
What do you really really want?
Video intro
1/3
The video touches on personal growth and self-improvement, which are relevant topics.
This video delivers valuable content by highlighting the negative impact of settling for "fine" in various aspects of life.
The content in this video clip is coherent and has a clear narrative.
The hook: The video starts off by focusing on a personal issue ("fine") that many people can relate to. It immediately captures the audience's attention by highlighting the areas in life where individuals may have given up. The hook is effective in drawing viewers in and creating an emotional connection.
Stop Settling
for Fine
Video 2/3
The video touches on self-accountability and self-awareness.
This video delivers valuable content by highlighting the negative impact for inaction.
The content in this video clip contains humour and has a clear narrative.
The hook: The video starts off by focusing on a taking responsibility and control ("parenting yourself"). It immediately captures the audience's attention by being relatable. The hook is effective in drawing viewers in and creating an emotional connection.
'Parent yourself'
Video 3/3
The video intro above has a similar vibe to the 'What do you want?' graphic.
I reviewed her recent TikTok videos to better understand her overall brand, which is why I chose that intro clip from her famous TED Talk from around 13 years ago—its theme is timeless.
I predict high engagement, especially in terms of comments, due to the question posed.
Recent published videos study guide
An example to compare
example
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The how is based on the brand's existing content or data, and learning the brand story to understand the target audience. Instead of basing engagement based off emotions, I'll look at the current engagements with your brand's online community.
Existing data & content will guide the content strategy
analyse your brand to shoot videos and photos to increase your engagements
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